PROJECT 5

April 25, 2014

HOW TO CREATE A BRANDED SERIES.

 

An Indie author seeking to maximize their earning potential needs to consider the ‘series’ approach to publishing. Having multiple titles in a set genre is a well documented way to build an author following. Erotica is a classic example.

 

Samantha Lynne is a writer friend of mine from the west country of England. She asked for my help when she decided to start publishing as a way to make a bit of pocket money. (Let’s be honest here and admit that ‘pocket money’ is a realistic expectation.) Samantha knows this, therefore was looking for some cheap cover art. That’s why she asked me. Well, what are friends for if not to use and abuse? 

 

I used my 3 ELEMENTS approach.

 

STEP 1

 

Choose a collection of images that appeal to the target audience. In this case it is male readers of erotica. I tried to persuade Samantha that female is by far the larger group of consumers, but she was adamant to concentrate on creating a niche following. Good luck to her. My job was to brand Samantha Lynne.

 

STEP 2

 

Select photographs, mask and crop each to fit a theme. (Close-ups of female posteriors.)

 

STEP 3

 

Choose a classic bold typeface for the author name: Arial Black caps.

 

STEP 4

 

Choose a classic complimentary type face for the tile: I stuck to Ariel Black caps and added Garamond Italics.

 

STEP 5

 

Typeset in 5 parts: Author forename, Author surname, First line of title, Third line of title, and second line of title. (This is to tighten up the space between lines.)

 

Manipulate the 5 parts to size, reduce the % opacity to blend in and not obscure the image, ‘paste’ in position.

 

Voila, job done.

 

FEE: Promise of a good meal when I next visit England.

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